Vol. 70 No. 1 (2026)

Articles

• Psychological reactance in advertising - validity and reliability of the HPRS

  Lyubomira Spasova (Author)

  5-21

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• Econometric Foundations for Multi-Agent Negotiation Systems: A Theoretical Framework for LLM-Driven Strategic Advisor Evaluation

  Ehsan Hatamian (Author)

  22-40

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• Social and regional asymmetries in economic recovery after currency integration

  Lyubomira Spasova (Author)

  41-54

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• Identification of micro-segments in target audiences for personalised content delivery – a literaturereview

  Mariana Marinova (Author)

  55-60

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• Literature review of algorithms for determining semantic keyword sets

  Yana Pancheva (Author)

  61-66

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