Vol. 69 No. 3 (2025)

Articles

• A meta-analysis of stereotypical and non-stereotypical advertisements aimed at developing a theoretical framework

  Lyubomira Spasova (Author)

  5-22

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• Exploring the Economic Performance and Market Trends in the Cosmetics Industry: Insights and Analysis

  Cristian Brancu, Oana Turcu (Author)

  23-32

  • PDF

• Susceptibility to authority figures in advertising with persuasive strategies – age differences in perception

  Lyubomira Spasova (Author)

  33-47

  • PDF

• Conflict Prevention and Resolution: Key Approaches

  Petya Angelova (Author)

  48-55

  • PDF