Marinova, Mariana. “Identification of Micro-Segments in Target Audiences for Personalised Content Delivery – a Literaturereview”. Business & Management Compass 70, no. 1 (March 31, 2026): 55–60. Accessed November 6, 2026. https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/169.