MARINOVA, Mariana. Identification of micro-segments in target audiences for personalised content delivery – a literaturereview. Business & Management Compass, Varna, Bulgaria, v. 70, n. 1, p. 55–60, 2026. DOI: 10.56065/0cr4c251. Disponível em: https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/169.. Acesso em: 6 nov. 2026.