SPASOVA, Lyubomira. Psychological reactance in advertising - validity and reliability of the HPRS. Business & Management Compass, Varna, Bulgaria, v. 70, n. 1, p. 5–21, 2026. DOI: 10.56065/qps0mc10. Disponível em: https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/155.. Acesso em: 6 nov. 2026.