SPASOVA, Lyubomira. Susceptibility to authority figures in advertising with persuasive strategies – age differences in perception. Business & Management Compass, Varna, Bulgaria, v. 69, n. 3, p. 33–47, 2025. DOI: 10.56065/w2gmdv17. Disponível em: https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/132.. Acesso em: 12 nov. 2026.