SPASOVA, Lyubomira. A meta-analysis of stereotypical and non-stereotypical advertisements aimed at developing a theoretical framework. Business & Management Compass, Varna, Bulgaria, v. 69, n. 3, p. 5–22, 2025. DOI: 10.56065/993qtz45. Disponível em: https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/124.. Acesso em: 12 nov. 2026.