RIHA, Elena; RIHA, David; ZHECHEV, Vladimir. Implementation of factor analysis for identifying cultural differences in personal selling. Business & Management Compass, Varna, Bulgaria, v. 69, n. 2, p. 12–23, 2025. DOI: 10.56065/ach8ta45. Disponível em: https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/116.. Acesso em: 14 nov. 2026.