GAKPO, Maxwell Dela Yao; REICHMANN, Richard. The influence of insurance marketing strategy on competitive advantage and performance in Ghana. Business & Management Compass, Varna, Bulgaria, v. 69, n. 1, p. 5–31, 2025. DOI: 10.56065/dpq36057. Disponível em: https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/81.. Acesso em: 12 nov. 2026.